Retail Jeweller Finalist


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Links of London Jewellery

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Links of London was formed out of the simple request for fish cufflinks, which a restaurant owner requested to use as a gift for their customers back in 1990. Harvey Nichols loved the design and ordered a whole collection which was the beginning of a global luxury brand. Links of London is now an exclusive jewellery label with outlets in the UK, Hong Kong, USA and Canada.

Links of London prides itself on always having something new and exciting to offer and for a brand that was only established in the 1990’s it has definitely made an impact on the world of fashion. Although the brand does not merely just offer jewellery, it is the jewellery which is the greatest focus of the brand.

The Links of London collection at Silver Tree Jewellery consists of the very newest releases, along with the classic jewellery designs that the brand is famed for. With an extensive mix of men’s and women’s jewellery in sterling silver and 18ct gold. The belief in design and function in contemporary classics is the foundation of all their designs, creating must-have items and accessories.

This brand is perfect for people who like their jewellery to be more personal, as Links of London allows engraving on the jewellery, carving in leather or the choice of charms which are applicable to you. This collection likes to capture what it means to be British, in wit, spirit and heart.